On March 25th, Russian Trade Representative in Morocco Artyom Tsinamdzgvrishvili held a meeting with the President of Moroccan Federation of Network Trade Amine Benkiran.

The main point discussed during the meeting was Russian IT-technologies, which were presented by the Trade Representation as a set of solutions for optimization of all the stages of retail-trade. The Moroccan side pointed out the interest towards Russian technologies using artificial intelligence, and also the new Russian solution for attracting customers via social networks using D2C method, digital technologies to optimize prices and marketplace processes as well as video analytics systems.

Both parties agreed to work on acquainting the Federation members with the Russian IT-developments, consider the possibility of joint presentation of the Russian companies' solutions as well as to conduct the "Russian Product Week" in one of the large Moroccan supermarkets as part of the promotion of Russian goods in Morocco.