According to Roland Decorvet, CEO of PhilAfrica Foods, most people in Africa consume a lot of carbohydrates and fats, but do not eat enough protein. He believes that poultry is the future of protein production in Africa.

"I see great opportunities in poultry farming… Chicken is much more affordable than beef. Fish is by far the cheapest source of protein. Still, there are very few aquaculture enterprises in Africa that are doing well - water quality is a problem, as well as the sensitivity of the product," Decorvet notes.

Investor Henri de Villeneuve is also optimistic about the prospects for poultry farming, especially in Angola and Mozambique. "Poultry is a big market, and in the context of Africa, chicken is at the top of the list," says de Villeneuve, founder of SAPA. This investment vehicle supports the entry of European agribusiness groups into the markets of Eastern and Southern Africa.
He notes that producers must be integrated and control the value chain to achieve success in poultry farming, starting with feed. The cost of feed is often about 70% of the price of chicken. "Secondly, do not grow chicken for local consumption near the sea, because you may be affected by imports from Brazil or other countries. Instead, grow chicken away from the coast, as high domestic transportation costs create a barrier to entry for competitors," explains de Villeneuve. "It also helps to be aware of abnormal situations or gaps in increased demand. In Angola, everyone wants chicken for Christmas. They will charter a 747 to import chicken to meet local demand during this period; if you know that and are willing to act, this could be a great investment opportunity."

Countries like Ghana also have the potential to produce poultry feed. Akwasi Osei-Bobi Ansah, CEO of Farmers Hope from Ghana, believes that there is an opportunity to find a recipe for high-quality, but more affordable poultry feed. The price is essential, says Ansah, because the cost of feed-in poultry is prohibitively high, which leads to excessive dependence on imported chicken.
His opinion is confirmed by various studies on this topic, in which the cost of feed for broilers and hatcheries is listed as one of the main problems for the industry in Ghana.